Pandemic makes 10th-anniversary ‘Relevance' more relevant
- September 10, 2021 |
- WILLIAM EHART
‘Race for Relevance' authors say shock of shutdowns proves case for smaller, competency-based boards and aggressive digital approachMary Byers and Harrison Coerver took bold stances 10 years ago in their book, "Race for Relevance," about how associations needed to change. Governance, programs and the adoption of technology all required revolutionary recasting to ensure the long-term sustainability of membership organizations.In 2019, the authors contracted with ASAE to write a 10th-anniversary edition. They began to prepare new case studies and expand on their research, which is reflected in the book.Then the pandemic hit. What had been proactive recommendations on matters… Read More